Brand identity and logo design in Seoul, Korea

If you're building a brand in Korea - a startup, a café, a skincare line, a kids' product - the visual identity is often what decides whether people trust you in the first three seconds. I'm Irina, a brand identity designer based in Seoul, and this is exactly what I do.

What I design

Logos and full logo systems, colour palettes, typography, packaging design, brand guidelines, and art direction for photo and social content. In Korean terms: 브랜드 아이덴티티 (brand identity), 로고 디자인 (logo design), 패키지 디자인 (packaging design), and 브랜드 전략 (brand strategy).

Who I work with

Early-stage founders and growing businesses. Over 11 years I've built identities for childrenswear, skincare, restaurants, interior design studios and tech startups across the US, EU and Asia. Korean clients get the benefit of someone local - I'm in Seoul - who designs for international markets daily.

Why a strong identity matters in the Korean market

The Korean market is one of the most visually competitive in the world. Design standards are high, trends move fast, and consumers notice details. A generic template logo won't survive here. What works is an identity with a clear point of view - one that looks intentional on a Naver storefront, an Instagram feed, and a physical package at Olive Young alike.

How it works

We start with a 30-minute call. I write a positioning brief, you approve it, and I deliver a complete brand presentation in 5-7 working days. Two rounds of revisions, final files in every format. Pricing starts at $700 for full brand identity.

See my work: Evora (skincare), MONUKI (kids' toys), Chepe (childrenswear), Д.О.М (interiors).